Press release

Local designer HATCHI to showcase eco-conscious collection at Startup Fashion Week

Sophisticated womenswear with an ethical mandate

May 29 , 2018 – Emerging fashion brand HATCHI is making a runway debut in Montreal during Startup Fashion Week (SFW).  The collection will be showcased on the final day of SFW, Friday June 22, from 6:30 p.m. to 10:30 p.m. at Crowley Arts Centre.

Launched in September 2017, HATCHI designs high quality, sustainably-made clothing for women. Created for the modern millennial, HATCHI takes inspiration from its founders’ multicultural background to deliver sleek minimalist styles at affordable price points.

HATCHI approaches their business model with a commitment to high ethical standards in all aspects while also keeping production local - a rarity for many Canadian fashion brands. From conception to finished garment, all stages of the design process take place at their Montreal headquarters.

The brand offers a more sustainable option for women who aren’t interested in purchasing fast fashion. Quality, simplicity and sustainability are some of the core values behind HATCHI, as all garments are made in Canada from sustainably sourced materials. Organic silks, cottons, and mesh make up the majority of the first collection that will be available online this summer. Fabrics are chosen for sustainable benefits with a minimal impact on the environment.

“We buy our fabrics from distributors in Montreal who are sourcing from Europe and Asia. We choose organic and ecological fabrics as much as possible and we like natural fibers,” says founder Selma Benterki. “Our suppliers offer a wide selection of certified ecological fabrics so we try to choose among them [for our garments].”

Benterki creates her own designs with the help from her mother Latifa and co-founder.  Benterki brings her creative and design sensibilities to the brand, while her mother is able to expertly execute her visions. With degrees from both Lasalle College and the Chambre Syndical de la Haute Couture de Paris, Latifa bring her years of experience and training in haute couture to Hatchi Design.

For more information on how to attend the runway show or other events during SFW please refer to or contact for more information.  Please be advised that tickets sell out every year for SFW and will not be sold at the door.


HATCHI is a new young and dynamic company that was launched in 2017. HATCHI is the Japanese word for eight - a lucky number that symbolizes wealth and prosperity. The brand’s logo also ties back to the founders’ Algerian roots, and is a symbol for the number eight in Arabic. The company’s goal is to provide chic and comfortable styles for millennial women using organic or environmentally conscious fabrics such as silk, wool, modal and recycled polyester. All styles are designed and made in Canada.





Startup Fashion Week (SFW) is the first of its kind, representing the newly developed intersection of fashion, business, and technology. Conceived in 2014 by Founder and Executive Producer Jodi Goodfellow, SFW connects the growing fashion and tech industries in Canada and focuses on aiding startups to launch, accelerate, and sustain their businesses. With elite keynote speakers such as Ryan Craver, Linda Lundstrom, Barb Atkin Kelly Drennan and Joan Kelley Walker, SFW has provided access to key industry professionals though educational conferences. SFW has profiled Canadian designers from cities such as Toronto, Montreal, Saskatoon, and Saint John including DAMASSIA, Amanda Maria, Atelier Guarin, She Native, Helen Oro, Wear Your Label and fashion tech startups such as Daniel Christian Tang, Inlighten, TAP2TAG and Muse.



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